Today Sidney Crosby was in town at a press conference in a Sport Chek store in Mississauga. I got my first glimpse of Crosby in person.
This morning Reebok and NHL Most Valuable Player, Sidney Crosby, teamed up to reveal the latest Fall 2007 apparel, footwear and hockey equipment under the Rbk SC87 brand name. All items within this collection feature the SC87 shield logo designed to incorporate Crosby’s initials and jersey number. "It's an honour to have my own logo designed after my initials and jersey number, in the colours of the Pittsburgh Penguins", said Crosby. The launch of this brand offers Sidney Crosby fans a chance to win a trip to see him play in Pittsburg.
Hockey card collectors will be thrilled to add a limited edition series of "Upper Deck" Rbk hockey cards featuring Sidney Crosby to their collection. This 'gift with purchase' promotion provides consumers with the opportunity to receive these hockey cards when they purchase items from the Sidney Crosby Rbk SC87 collection.
For a complete article with pictures I took visit: