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i cant handle what's going on in here right now • United States • 49 Years Old • Male
watching the Montreal - Philadelphia series I have to wonder why can the Canadiens have French language graphics on the ice as well as dasher boards while there are very few if any Spanish language text advertisements in the United States arenas???

In todays marketing 101, Español/Spanish speaking,reading and writing population is skyrocketing, everywhere we go we get options #1 for English, #2 for Spanish

I wonder if the NHL is ignoring this possible fan base or just unwilling to support it. there are Latino players in the NHL, but the Latino fans are being ignored

If the NHL ever wants to be a top tier sport again in the USA, they will need to embrace all markets, they play games in Europe but yet dont even acknowledge the Español/Spanish speaking culture that is emerging in the United States.

The New York Yankees have Japanese language ads on their outfield wall, and our embracing their connection with players from japan


I have yet to find one dasher board ad in Español/Spanish, perhaps there is one some where, but I have yet to see it.

Opportunities to grow the sport are precious and the NHL is missing the boat in reaching out and diversifying its fan base to minorities.

Like it or hate it, Spanish is here to stay and it will grow... I wonder when the NHL will see that and tap into it. Some might say the Latinos dont like hockey, they used to say that about NASCAR, now there are several Latino drivers in the series and the Nationwide series races in Mexico City to a full house
Filed Under:   NHL   Advertising   Spanish   Latino   USA   Montreal   Flyers  
May 5, 2008 3:59 PM ET | Delete
Is this a joke?
May 5, 2008 5:52 PM ET | Delete
No, no, and no. Please see Raiders, Dodgers, and MLS-The companies buy the ads, so don't blame the NHL. If they buy the space it will be on the boards.
May 5, 2008 6:03 PM ET | Delete
1) Who besides Gomez is Spanish/Latin descent?2) Who would buy Ad space if nobody (or 3 people) is watching that can read it?3) The demographics of hockey are expensive. Very expensive. Those that are in the middle or upper class (can afford tics or merchandise) can all read ENGLISH.
May 5, 2008 6:56 PM ET | Delete
No. That will lead to more stupid rule changes and more advertising and more commercials. It was bad enough the perimeter of the rink was covered in advertising.. now they're doing it center ice.. that's what you get. Most people don't watch hockey because they're too stupid to understand the sport... and that's words from their mouths. If you want better exposure, dump Vs and go on ESPN.
May 5, 2008 7:07 PM ET | Delete
i have to agree with the previous comments, im mexican myself and i love hockey (go flyers!) but even tho there is a big latin community in the states... there arent latin players in the leagues... besides gomez i can't think of another one... i guess al montoya has to have some spanish background somewhere... no need for spanish ads.. besides... us and canada speak english... learn the language.
May 6, 2008 9:35 AM ET | Delete
Are there ice rinks in South American countries? I'd be interested in hearing about that.
May 6, 2008 4:49 PM ET | Delete
This has to be a joke, right? Learn English if you want to be a part of the USofA. Millions upon millions upon millions of immigrants from every country on earth have done the same and learned the language of their adopted country. Those that can't or won't are accommodated when absolutely necessary. Hockey, among many other activities Does NOT fall into that category. Geeeez.
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