Home HockeyBuzz Register Login
"Die Hard NHL Fan"
Town?, TX • United States • 2009 Years Old • Male
I decided to write on something else besides hockey. I watched UFC 74 this past sat. and i have to tell you the amount of things that goes on into this even is amazing. This event goes to show why MMA in more popular than hockey at least in the States. the way they cater to the fans and provide a venue that allows people to meet the fighter is great. Hockey brass should look at the UFC in order to increase the amount of fans and boost the ratings.

Another thing i noticed is the amount of advertising that goes into these events. These events are promoted like crazy online and on television. No wonder the UFC and Mixed Matrial Arts is a ratings giant. I think the NHL need to see how the UFC conducts buisness in regards to attraction to fans and advertising. The UFC about 6 yrs ago was watched by a small group of people. Now these days they are pulling a rating of 2.8 - 3.4 on the low end just for their 2 times a week shows. Then they have a reality show that pulls an score of 2.6 - 3.0 on avg. per week. The biggest item is the Pay Per View events they hold every few months that are viewed by millions and million all over the world. For UFC 74 that was on lat Sat. was viewed by 34 million people (Prelim est.) worldwide with a ratings score of 5.2 - 5.5.

Dont get me wrong i love hockey...always will. If the NHL wants to pull a bigger crowd of people then they have to get off their butts and step up on advertising and having events that cater to the fans more than just the ASG. I know this blog may be boring and pointless to some but this is how i feel in regards to the topic of advertising in these 2 sports.
Filed Under:   MMA   Hockey   NHL   Advertising  
August 28, 2007 8:38 PM ET | Delete
Great blog. I've been saying this for months. UFC's regular monthly PPV does better than Wrestlemania, much less a wrestling ppv. Its outdoes boxing regularly, and is an incredibly well-run and entertaining organization.
August 28, 2007 11:13 PM ET | Delete
One difference between UFC and NHL though, is that the availability of the NHL is a lot higher, so the demand is not as high. Not entirely sure if that makes sense, but there is a lot more hockey then there is UFC. And the other thing I think, is that the UFC does a way, way better job of marketing its superstars.
August 29, 2007 12:25 AM ET | Delete
another thing they can take from the ufc is to get rid of the instigator penalty because it is proof that we americans are drawn to violence. its true
August 29, 2007 8:38 AM ET | Delete
You cant compare UFC and Hockey ... Completely different ...WWE Wrestling still draws a huge number of fans but its on every week ... UFC is watched by so many because it the closes thing to illegal street fighting ... and IN my opinion i think it's said that UFC is so popular because even though its considered popular it's a low point of society ... I see little kids watching it ... I remember being young and WWF was giving kids all these crazy ideas and people where getting hurt, now i see adults wanting to be the toughest S.O.B around .. so they're picking useless fights and shit ... Plus remember the UFC only needs to market and advertise every so often, Hockey would need to constantly which jsut isnt worth it ... Hockey and UFC cannot be compared what so ever though ... they're way to different ... UFC is huge because its top notch violence and American is seduced by violence ... same as other countries ...
August 29, 2007 8:54 AM ET | Delete
..
Notice to Internet Explorer Users
There is an issue with the form blow that will make it appear that nothing happens when you click the post message button below. To see your message, after you click the post message button, refresh this page. Sorry for the troubles, we hope to have it fixed soon.
Leave a Comment
You must be logged in to leave a comment.