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Dude has all the personality of a lump of concrete. Just a complete lizard. • United States • 54 Years Old • Male
marketing in the USA
Posted 4:12 PM ET | Comments 5
marketing:
will the NHL ever become a top 3 sport?
my answer: NO
simple reason, the United States citizens in part think of it as a foreign sport, if Sidney Crosby was a US citizen the game would gain more from the marketing of him.
Americans for the majority have never ice skated or played pick up games of hockey on ice, its totally foreign to them...whereas most have played baseball, football and basketball albeit perhaps in a playground
to successfully market the NHL there needs to be an emphasis on developing American talent
20 years ago indycar racing was the dominate auto racing sport in the US, then more and more foreign drivers started entering and winning. The US audience dropped off and/or went to NASCAR
time will tell what NASCAR will be with the influx of the open wheel drivers from foreign countries that has been occurring.
if Bettmans plan was the bring the NHL to all sorts of warm weather spots in the United States, where is the plan to produce more US talent?
will the NHL ever become a top 3 sport?
my answer: NO
simple reason, the United States citizens in part think of it as a foreign sport, if Sidney Crosby was a US citizen the game would gain more from the marketing of him.
Americans for the majority have never ice skated or played pick up games of hockey on ice, its totally foreign to them...whereas most have played baseball, football and basketball albeit perhaps in a playground
to successfully market the NHL there needs to be an emphasis on developing American talent
20 years ago indycar racing was the dominate auto racing sport in the US, then more and more foreign drivers started entering and winning. The US audience dropped off and/or went to NASCAR
time will tell what NASCAR will be with the influx of the open wheel drivers from foreign countries that has been occurring.
if Bettmans plan was the bring the NHL to all sorts of warm weather spots in the United States, where is the plan to produce more US talent?
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Today marketing consists not only of sales, retention, PR, and other classic things but of things like project development and brand management, I think it is crucial to use outsourcing to do all these things the right way: https://mobilunity.com/blog/how-to-be-more-effective-with-offshoring-services - the article is a quick guide on becoming effective while outsourcing, you can use it to outsource marketing as well.
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