The 2007-08 NHL McDonald's Hockey Cards are set to be released on November 20, 2007. Upper Deck’s website has the check list online already. After going through it I noticed that Sidney Crosby was not included again for the second year in a row.
This is the third set of McDonald’s hockey cards to come out since Sidney Crosby entered the NHL. Crosby only had one McDonald’s hockey card during his rookie season.
I think there are 2 possible reasons. The first may be that Sidney Crosby wants to keep his name away from products he doesn’t believe in. After all any top performing pro athlete surely doesn’t include fast food in their diet. While this could be the case I have my doubts. Crosby does currently endorse some unhealthy products like Pepsi Cola and Lays potato chips.
I tend to believe the reason Sidney Crosby has opted out of the McDonald’s hockey cards has to do with him working on a spokesperson deal with a restaurant. If Crosby is not in talks with a restaurant to be a spokesperson, then he may be holding off just in case he does become one in the future. This will allow him to command a higher contract by pointing out that the restaurant would be the first to sign him giving them exclusivity to his endorsement.
You can read a more detailed article on this topic at:
More information on the 2007-08 McDonald’s hockey cards can be found on Upper Deck’s website: