This season, the Blues launched "Louie," a saxophone playing, bear-looking monstrosity that relentlessly annoys fans during the game.
Why, God? Why?
First of all, the mascot doesn't make any sense. We are the St. Louis Blues, not the St. Louis Saxophone Playing Blue Bears. Everyone laughed when we tried to launch "Kool Kat" with those notoriously hideous third jerseys; why did ownership think it would be a good idea this time around? It's akin to Hollywood re-releasing "Waterworld." You could say that ownership "Gusarov-ed" this one.
Even when the bear made his initial grand entrance, Scottrade was sort of "half-cheering," as if they were clapping because they felt obligated, but leaning over to the guy next to them to ask, "What the hell is this thing?"
Secondly, don't we have enough gimmicks? The blimp flying at intermission is one thing. Every team flings tee shirts into the stands. Even Towel Guy has become an institution. And although announcing power plays makes me feel like an expansion team, I understand that the Blues are just collecting money from the "Ameren UE PowerPlay!"
(Side note: I figured out why the Blues powerplay lacks "power." Ameren UE is the sponsor. Great. No wonder the powerplay sucks more than Brent Johnson.)
But the bear is too much. Who does he appeal to? Little kids under the age of five? Maybe this is just me as a weird little kid, but I had a tendency to want to tear the tails off the mascots, which, perhaps, explains my current animosity.
If the bear is around to give Scottrade a "family atmosphere," why don't we just do more group promotions? The little kids playing hockey at intermission is a great start, but we can invite groups of scouts, teams, and other clubs. Isn't that good enough? Even a Build-a-bear Blues bear as a giveaway would be tolerable.
But a ridiculous dancing blue bear is too much. Fredbird is bad enough. But at least a giant Cardinal isn't a stretch to expect at a game where the team is called "The Cardinals."
Maybe we can trade the bear. If JD could unload Doug Weight for Andy McDonald, we could at least get a third round pick for the bear. Or send him to Peoria. Please. Whatever you do, get rid of the bear!
Am I the only fan that feels this way?