At the Blues FanFest on Saturday, they handed out coupons for the next night's pre-season opener, a 5:00 Sunday night game against the Atlanta Thrashers. With the coupon, Lower-bowl seats were only $20.00... upper-bowl seats were free. Great deal!
What about the season-ticket holders, who are forced to pay upwards of $100 for the same ticket as part of their package? Something ain't right...
So, if I were in charge of an NHL team (one that didn't draw well for pre-season, that is), here's what I'd do:
- Pre-season games would be $20 for lower-bowl seats, $10 for upper-bowl seats
- Season-ticket holders would have the option to purchase them ahead of time, or to opt-out.
- Give fans a break on concession prices. My large Mountain Dew cost me $5.75 Sunday night. For a pre-season game. Good thing I ate before I showed up.
In addition, some teams hold a weekday afternoon game and host school kids as part of a "hockey field trip", which is also a fantastic idea.