Already Sidney Crosby's unfortunate slide into the boards at the Igloo has been treated by most hockey media outlets as The Titanic, Hindenburg and Kennedy assassination all rolled into one. The NHL Networkwent out of it's way to let us know that Crosby's injury is a league wide issue and not just a Penguins issue.
Will Crosby be missed at the All Star game? Sure. But if the NHL was smart, it would minimize the Crosby absence and use the time to put the spotlight on some other very talented players that don't often get deserved attention outside their home markets.
The Crosby injury could be a blessing in disguise to the NHL, who have relentlessly shoved Crosby down the throats of hockey fans. Instead of building the NHL's awareness campaign on one superstar, do a little more to add other faces to the galaxy: Alexander Ovechkin, Ilya Kovalchuk, Jason Spezza, Rick DiPietro, Mike Richards, Dion Phaneuf, Duncan Keith, Marian Gaborik, Ryan Getzlaff, Rick Nash and Paul Stastny.
How many of those vital young faces have appeared in a RBK Edge commercial? Or a "Is This The Year" commercial? The answer is, just Ovechkin.
NHL, please use the opportunity given by the Crosby injury to expose fans to other stars around the NHL.