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Bringing Hexy Back • 42 Years Old • Male
Well, happy holidays. Just a few ideas, that hopefully will spur a bit of conversation.

-I am one of those that don't care for the shootout, and I won't belabor the point, but I really hope if there is any change for next year, I hope that shootout wins are devalued for 2009-10.

-Maybe it's me, but why is Atlanta unable to come up with a jersey design that isn't hideous?



This mess came first, then came this thing:



If this is the kind of crap they're going to come up with, they shouldn't be allowed to have a third jersey.

-The NHL's marketing department has come up with a lot of great commercials. The ones where guys step out of a still photo, Bryadon Coburn listing the injuries he's returned from, the excellent Christmas one, where a family of Rangers fans give their Flyer fan son a slew of cruddy gifts for Christmas and the excellent "Take Me Out To The Ballgame" one for the Winter Classic at Wrigley Field.

Here's my question: Why is it, we only see these smart and entertaining ads on NHL Network and during games? If I am watching NHL Network, there's probably a good chance I'm already a hockey fan and am going to shop at nhl.com and watch the Winter Classic.

Instead of preaching to the choir, why not buy time during football games? Or during action movies on Spike? Or during other "guy" type programming. It's like DeNiro, Pacino, Nicholson, Ed Norton and Kenneth Brannagh making a Super 8 version of "Death of a Salesman" and showing it to friends. Put these clever commercials on when there's not a hockey game on and maybe non fans will say, "Hey, that's funny...maybe I'll catch that game!"

-We all complain about NHL refs-I do-but watch a NFL or NBA game. NHL refs makes those guys look like pikers.

-Thank God that Tomas Kaberle refused to waive his NTC last February.

-http://sports.espn.go.com/espnmag/story?id=3770049...If the NHL needs assclowns like Chad Johnson and TO to be popular in the US, I hope it never gets popular in the US.

-Best Wishes for a speedy recovery to Patrice Bergeron. As a fellow multi-concussion sufferer, my heart goes out to him. I'd love to see head shots removed, however, I don't see how they can be legislated out without removing physicality from the game. The simple physics dictate that a 5'10" guy getting hit by a 6'4" guy is probably going to get hit in the helmet by a shoulder.



-Scott Clemmensen is making a case to find a full time gig somewhere in the near future. This guy has worked hard and made himself a starting goalie. My hat's off to him.



-I'm not a fan of Gary Bettman, and I wonder why it is I never hear anyone call into NHL Hour, the Commish's weekly radio show, and really tear into him-even doing so respectfully.

-I don't think Mats Sundin is greedy. I think the Canucks have a good team that is a contender, especially when Luongo gets back into the line-up. They have a better shot at the Holy Grail than the Rangers do.

-If Joffrey Lupul stays hot when Danny Briere returns, is it time for Paul Holmgren to deal him before his extension kicks in?



I like Lupul. He's got the skill to be a 35 goal scorer-maybe even a 40 goal man. But he's a streaky scorer-and worse, when he's not scoring, his entire game seems to drift. He's less physical, not as aggressive with the puck, etc...If he could play close to this level for a full season, he's worth his cap hit.

-Now that the Lightning have fired a coach, made a panic trade, waived 4 players and still stunk, what's next? I see an ad campaign based around John Tavares next Summer.

Happy Holidays!!
Filed Under:   Jsaq   Random Thoughts   NHL   Christmas  
December 22, 2008 9:58 AM ET | Delete
Good stuff JSaq. I'm not a shoot out fan either, but unfortunately a lot of fans like it (or so the NHL marketing dept. says), so I don't see it going away any time soon. I do hope that they find some way of not counting those wins as much as a regulation or OT win. Not sure what the answer is, but I know I don't like the shootout either.
December 22, 2008 11:11 AM ET | Delete
JSaq..I agree with you when it comes to the shootout. I'm not saying I don't like the shootout because the Flyers suck at them, I'm saying I don't like them because it takes away from the team concept. As it's been written several times, I would rather go 10 min overtime and then suffer with the shootout. Plus, award the winner the points with the loser getting zero points. You will see a little bit more desperation coming from the players/teams.NHL marketing departments are idiots, then again it may start from the top. I don't see the point on marketing one person over and over again (Sidney). I have never disputed the notion that he isn't a great hockey player. I dispute the point that the NHL need to broaden there marketing. As we can all see, they live in a box.I disagree with the whole Sundin thing. If he wants to win then make it a point and say he wants to win but when you go to the highest bidder, it makes it smell a little bit. Plus, he's going to do this again next year too.Homer is going to have to get rid of a few people since he's hitting the cap wall. I can see them giving up Upshall and even Metro. A lot of people have written that Knuble will be gone but the leadership team needs him. No comment on the jerseys.No comment on Tampa. They getting what they deserve.
December 22, 2008 11:13 AM ET | Delete
thanks for the read, and happy holidays Jsaq
December 22, 2008 11:53 AM ET | Delete
The shootout is a ridiculous contrivance and if they're going to keep it, make all games worth 3 points. 3 points for an overtime win, 2 points for an overtime or skills competition win, 1 point for an OT loss and 0 points for a regulation loss.Personally, I think the Trash's 3rd's look MUCH better than their normal home jerseys. And personally, I think ESPN should hire Avery so I'd have a reason to watch the that overhyped mess they call a network.
December 22, 2008 3:11 PM ET | Delete
My bias against the shootout has nothing to do with my team allegiance, either. Every since Sweden won the Olympics on Forsberg's shootout goal, I've hated them.
December 22, 2008 5:16 PM ET | Delete
the shadow of kovalchuk's visor gives him a mustache.
December 22, 2008 10:44 PM ET | Delete
Jsaq, you are a class act as always. I was at that game Saturday... it was scary. The rest of the points are valid as well... I don't understand why they'd advertise the NHL on VS anyhow... aside from pig farmers and hockey fans, who else would catch it or know the channel exists?
December 23, 2008 10:56 AM ET | Delete
Your "preaching to the choir" regarding the NHL's media buy is right on. I've been in advertising/marketing for over 25 years and am mystified at some of the things they do. Their recent commercials are fantastic, as you stated. A far cry from those ridiculous post-lockout gladiator ones.On the shootout, personally I find it a letdown after watching what is usually 5 minutes of fantastic end to end hockey. I say, go to 10 minutes of 4 on 4, no shootout, 1 point for a tie. Years ago, when the NHL did 10 min OT's it was 5 on 5. At 4 on 4, I think you'lll see very few ties if you expand it to 10 minutes.
December 25, 2008 8:07 PM ET | Delete
going to be great when Forsberg rumors start to fly in South Philly
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