this was proved by sports blog Sports Media Watch
http://sportsmediawatch.blogspot.com/
this tv rating going back to 1995. add this to bettman brilliant work as the Commish. did anyone notice the differnece one final game between two top market teams in 1997 vs. rest of the games of the following years?
1995
3.2: New Jersey at Detroit, Game 1 (Saturday, June 17, FOX)
3.6: Detroit at New Jersey, Game 4 (Saturday, June 24, FOX)
1996
3.7/7: Florida at Colorado, Game 1 (Tuesday, June 4, FOX)
N/A: Colorado at Florida, Game 3 (Saturday, June 8, FOX)
1997
4.0: Detroit at Philadelphia, Game 1 (Saturday, May 31, FOX)
1998
3.3: Washington at Detroit, Game 1 (Tuesday, June 9, FOX)
1999
3.4/7: Buffalo at Dallas, Game 1 (Tuesday, June 8, FOX)
3.3/6: Buffalo at Dallas, Game 2 (Thursday, June 10, FOX)
1.9/5: Dallas at Buffalo, Game 3 (Saturday, June 12, ESPN)
2.2/5: Dallas at Buffalo, Game 4 (Tuesday, June 15, ESPN)
3.5/7: Buffalo at Dallas, Game 5 (Thursday, June 17, FOX)
2.7/8: Dallas at Buffalo, Game 6 (Saturday, June 19, ESPN)
2000
1.5/3: Dallas at New Jersey, Game 1 (Tuesday, May 30, ESPN)
1.6/3: Dallas at New Jersey, Game 2 (Thursday, June 1, ESPN)
2.3/5: New Jersey at Dallas, Game 3 (Saturday, June 3, ABC)
3.3/6: New Jersey at Dallas, Game 4 (Monday, June 5, ABC)
4.2/9: Dallas at New Jersey, Game 5 (Thursday, June 8, ABC)
4.2/10: New Jersey at Dallas, Game 6 (Saturday, June 10, ABC)
2001
1.4/3: New Jersey at Colorado, Game 1 (Saturday, May 26, ESPN)
1.7/4: New Jersey at Colorado, Game 2 (Tuesday, May 29, ESPN)
3.2/6: Colorado at New Jersey, Game 3 (Thursday, May 31, ABC)
2.3/5: Colorado at New Jersey, Game 4 (Saturday, June 2, ABC)
3.1/5: New Jersey at Colorado, Game 5 (Monday, June 4, ABC)
3.5/6: Colorado at New Jersey, Game 6 (Thursday, June 7, ABC)
4.2/9: New Jersey at Colorado, Game 7 (Saturday, June 9, ABC)
2002
2.3/5: Carolina at Detroit, Game 1 (Tuesday, June 4, ESPN)
2.6/5: Carolina at Detroit, Game 2 (Thursday, June 6, ESPN)
3.3/8: Detroit at Carolina, Game 3 (Saturday, June 8, ABC)
3.5/6: Detroit at Carolina, Game 4 (Monday, June 10, ABC)
4.2/8: Carolina at Detroit, Game 5 (Thursday, June 13, ABC)
2003
1.4*: Anaheim at New Jersey, Game 1 (Tuesday, May 27, ESPN)
1.1*: Anaheim at New Jersey, Game 2 (Thursday, May 29, ESPN)
2.0/4: New Jersey at Anaheim, Game 3 (Saturday, May 31, ABC)
2.7/5: New Jersey at Anaheim, Game 4 (Monday, June 2, ABC)
2.7/5: Anaheim at New Jersey, Game 5 (Thursday, June 5, ABC)
2.4/5: New Jersey at Anaheim, Game 6 (Saturday, June 7, ABC)
4.6/8: Anaheim at New Jersey, Game 7 (Monday, June 9, ABC)
2004
1.1*: Calgary at Tampa Bay, Game 1 (Tuesday, May 25, ESPN)
1.2*: Calgary at Tampa Bay, Game 2 (Thursday, May 27, ESPN)
1.4/3: Tampa Bay at Calgary, Game 3 (Saturday, May 29, ABC)
2.1/4: Tampa Bay at Calgary, Game 4 (Monday, May 31, ABC)
2.5/5: Calgary at Tampa Bay, Game 5 (Thursday, June 3, ABC)
2.7/6: Tampa Bay at Calgary, Game 6 (Saturday, June 5, ABC)
4.2/7: Calgary at Tampa Bay, Game 7 (Monday, June 7, ABC)
2006
0.9*: Edmonton at Carolina, Game 1 (Monday, June 5, OLN)
0.9*: Edmonton at Carolina, Game 2 (Wednesday, June 7, OLN)
1.6/3: Carolina at Edmonton, Game 3 (Saturday, June 10, NBC)
2.0/4: Carolina at Edmonton, Game 4 (Monday, June 12, NBC)
2.5/4: Edmonton at Carolina, Game 5 (Wednesday, June 14, NBC)
1.9/4: Carolina at Edmonton, Game 6 (Saturday, June 17, NBC)
3.3/6: Edmonton at Carolina, Game 7 (Monday, June 19, NBC)